KAGOSHIMA YABUKITA ceremonial matcha tea (grade c)
By KAHORI
ARTEMA NETWORK
MATCHA – The Spirit of Japanese Green Tea
For centuries, matcha has been at the heart of Japanese culture, representing harmony, respect, purity and tranquillity. More than simply a beverage, matcha is an invitation to slow down, appreciate the present moment and embrace the beauty of simplicity.
Produced from carefully shade-grown green tea leaves, matcha is stone-ground into a fine emerald-green powder, preserving the entire leaf and its remarkable nutritional value.
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The Japanese Tea Ceremony
The Japanese tea ceremony (Chanoyu or Sadō – The Way of Tea) developed over more than 500 years and remains one of Japan’s most respected cultural traditions.
Influenced by Zen Buddhism, the ceremony is much more than preparing tea. Every movement is performed with care and intention, creating a peaceful atmosphere where host and guest share a unique moment together.
The philosophy of the tea ceremony is beautifully expressed through four timeless principles:
- Harmony (Wa)
- Respect (Kei)
- Purity (Sei)
- Tranquillity (Jaku)
These values continue to inspire Japanese life and craftsmanship today.
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Ceremonial Matcha
Ceremonial matcha represents the highest quality of Japanese matcha, produced from the youngest and most carefully selected tea leaves.
This matcha tea by Artema Network comes from Kagoshima, one of Japan’s most respected tea-growing regions, using the renowned Yabukita cultivar.
This ceremonial matcha (Grade C) has been carefully selected to provide an excellent balance of freshness, sweetness and gentle umami, making it ideal for traditional preparation as well as contemporary recipes.
Its vibrant colour, smooth texture and delicate flavour make it a wonderful introduction to authentic Japanese matcha.
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From Tradition to Modern Living
While traditionally enjoyed during the Japanese tea ceremony, matcha has become increasingly popular around the world.
Today it can be enjoyed in many different ways:
- Traditional hot matcha
- Refreshing iced matcha
- Matcha latte
- Smoothies
- Desserts and pastries
- Ice cream
- Chocolates
- Cakes and biscuits
- Fine gastronomy
Its versatility allows both traditional and contemporary lifestyles to appreciate this remarkable ingredient.
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Naturally Rich in Wellness
Matcha is celebrated not only for its distinctive flavour but also for its exceptional nutritional qualities.
Because the entire tea leaf is consumed, matcha provides a concentrated source of natural antioxidants, particularly catechins such as EGCG, which have been widely studied for their beneficial properties.
Matcha also naturally contains:
- Antioxidants
- Vitamins A, C and E
- Minerals including potassium
- Natural chlorophyll
- L-theanine, an amino acid associated with calm concentration
- A gentle source of natural caffeine, providing sustained energy without the sudden peaks often associated with coffee.
For generations, matcha has been appreciated as part of a balanced lifestyle, supporting both physical wellbeing and mindful living.
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ISAI is proud to introduce this carefully selected ceremonial matcha tea by KAHORI through our partnership with Artema Network.
From the quiet elegance of the tea ceremony to today’s modern interpretations, matcha continues to connect tradition with contemporary living—an expression of Japan’s enduring respect for beauty, craftsmanship and harmony.
Matcha tea may be served hot or cold.
Green tea whisk for preparing matcha.
STAY IN TOUCH – KAHORI MATCHA TEA BY ARTEMA NETWORK AVAILABLE SOON TO PURCHASE AT ISAI.