KAHORI

THE ART OF JAPANESE MATCHA

Kagoshima Yabukita — Ceremonial Matcha Tea
A celebration of Japanese tradition, craftsmanship and the art of tea.

MATCHA – The Spirit of Japanese Green Tea

For centuries, matcha has been at the heart of Japanese culture, representing harmony, respect, purity and tranquillity. More than simply a beverage, matcha is an invitation to slow down, appreciate the present moment and embrace the beauty of simplicity.

Produced from carefully shade-grown green tea leaves, matcha is stone-ground into a fine emerald-green powder, preserving the entire leaf and its remarkable nutritional value.

KAHORI Japanese Ceremonial Matcha (grade c) comes from Kagoshima, Japan – Yabukita tea cultivar.

The Origins of KAHORI Matcha

Originating from Kagoshima, in southern Japan, a region celebrated for its fertile volcanic soils and centuries-old tea-growing traditions, KAHORI matcha is produced from the Yabukita variety of green tea, appreciated for its delicate aroma and balanced flavour. This exceptional natural environment contributes to the character of the tea, reflecting the harmony between Japanese nature, tradition and craftsmanship.

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The Japanese Tea Ceremony

The Japanese tea ceremony (Chanoyu or Sadō – The Way of Tea) developed over more than 500 years and remains one of Japan’s most respected cultural traditions.

Influenced by Zen Buddhism, the ceremony is much more than preparing tea. Every movement is performed with care and intention, creating a peaceful atmosphere where host and guest share a unique moment together.

The philosophy of the tea ceremony is beautifully expressed through four timeless principles:

• Harmony (Wa)
• Respect (Kei)
• Purity (Sei)
• Tranquillity (Jaku)

These values continue to inspire Japanese life and craftsmanship today.

Please watch the KAHORI tea ceremony video showing the ancient ritual, by Kaho the creator of KAHORI, as she shares the timeless art of preparing matcha tea.

Music credit: Harumachi

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The Story Behind KAHORI

Born in Osaka, Japan, and now living in France, Kaho Boutillier is dedicated to building a cultural bridge between her native Japan and Europe, sharing the beauty, refinement and philosophy of Japanese traditions.

As a member of the International Institute for the Transmission of Traditional Etiquette and Culture, she promotes Japanese cultural heritage through the arts of matcha, kimono and calligraphy, honouring centuries-old traditions while bringing their spirit into contemporary everyday life.

At the heart of her philosophy lies a simple yet profound belief: the importance of looking within oneself while caring for others. Through the traditional arts of matcha, kimono and calligraphy, Kaho embraces the Japanese spirit of finding inner balance and harmony. Her wish is to honour these traditions while gently bringing them into everyday life.

The cultivation of Japanese tea is itself an art, requiring patience, dedication and attentive care. Through KAHORI Matcha, Kaho seeks to preserve and share this precious craftsmanship while supporting the farmers whose knowledge and devotion make it possible.

A former nurse and certified health coach, Kaho believes that what truly nourishes us comes from nature and from the care of human hands.

“When I prepare matcha, time slows down. And when I drink it, I feel not only its taste, but the farmer’s dedication and the whole story behind the tea.”

— Kaho Boutillier, Founder of KAHORI Matcha

Kaho Boutillier -Founder of KAHORI Matcha

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Ceremonial Matcha

Ceremonial matcha represents the highest quality of Japanese matcha, produced from the youngest and most carefully selected tea leaves.

KAHORI matcha tea comes from Kagoshima, one of Japan’s most respected tea-growing regions, using the renowned Yabukita cultivar.

This ceremonial matcha has been carefully selected to provide an excellent balance of freshness, sweetness and gentle umami, making it ideal for traditional preparation as well as contemporary recipes.

Its vibrant colour, smooth texture and delicate flavour make it a wonderful introduction to authentic Japanese matcha.

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From Tradition to Modern Living

While traditionally enjoyed during the Japanese tea ceremony, matcha has become increasingly popular around the world.

Today it can be enjoyed in many different ways:

• Traditional hot matcha
• Refreshing iced matcha
• Matcha latte
• Smoothies
• Desserts and pastries
• Ice cream
• Chocolates
• Cakes and biscuits
• Fine gastronomy

Its versatility allows both traditional and contemporary lifestyles to appreciate this remarkable ingredient.

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Naturally Rich in Wellness

Matcha is celebrated not only for its distinctive flavour but also for its exceptional nutritional qualities.

Because the entire tea leaf is consumed, matcha provides a concentrated source of natural antioxidants, particularly catechins such as EGCG, which have been widely studied for their beneficial properties.

Matcha also naturally contains:

• Antioxidants
• Vitamins A, C and E
• Minerals including potassium
• Natural chlorophyll
• L-theanine, an amino acid associated with calm concentration
• A gentle source of natural caffeine, providing sustained energy without the sudden peaks often associated with coffee.

For generations, matcha has been appreciated as part of a balanced lifestyle, supporting both physical wellbeing and mindful living.

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ISAI is proud to introduce this carefully selected ceremonial matcha tea by KAHORI through our partnership with Artema Network.

From the quiet elegance of the tea ceremony to today’s modern interpretations, matcha continues to connect tradition with contemporary living—an expression of Japan’s enduring respect for beauty, craftsmanship and harmony.

Matcha tea may be served hot or cold.

Green tea whisk for preparing matcha.

STAY IN TOUCH – KAHORI – MATCHA TEA, IN COLLOBORATION WITH ARTEMA NETWORK AVAILABLE SOON TO PURCHASE AT ISAI.